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About Us

Red Lion is an in your face brand that is designed for the Alpha Human. Although we aren't the founders of this space, we hope to be pioneers by providing you with some of the most bad ass apparel available today. We understand that without our loyal Alpha Nation that we simply would not succeed, and we thank you for that every day. Along with all the products that we offer, RLA is also a large supporter of Military and Law Enforcement working dog charities. We run "charity funding" campaigns in the form of custom apparel in order to give back to the warriors out there that don’t have a voice of their own.


Red Lion Apparel is a supporter of two main K-9 working dog charities we believe all Law Enforcement, Search & Rescue, and Military K-9's should be afforded the same lifesaving protection as their human partners. These highly trained K-9's dutifully protect and serve us every day and we believe they should be protected in return. Therefore your contribution will go to one of the following: ProjectPawsAlive.org and ViK9s.org. Both charities are vetted and a fantastic source to help accomplish our goal!